上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-MC-D002 Media Call


    THE ST REGIS SHANGHAI
    海瑞吉红塔酒店
    TRAINING ACTIVITY OUTLINE
    培训活动纲

    Task 务:Media Call 拜访媒体士

    Code 序号: OHSMMCD002

    Objectives目:At the end of this session each trainee will be able to fully understand how to conduct media call professionally
    培训结束学员解职业化方式


    Standard标准: See Attached 参见附件

    Resources培训器材: Whiteboard Mark Pen
    白板马克笔

    Method
    培训方式
    Training Steps
    培训步骤
    Time
    时间
    Lecture
    讲座式


























    Media Call is an interaction with our clients a good chance to probe ads agency and supplier's competency and potential to work with In the meantime it is an opportunity to conduct Customer Relationship Management and to deliver hotel and brand image
    拜见媒体客户交道程解广告商供应商资信度合作潜力良机会时实行客户关系理展现饭店品牌形象机会

    That is why we need to have standards as follows
    必须拥定标准:
    1 Appointment must be made beforehand
    拜访媒体士必须事先做预约
    2 MarCom Manager will be dressed in business attire or smart casual to meet the media personnel
    公关部理着职业装半正式装媒体士会面
    3 The MarCom Manager will be equipped with basic information of the media prior to the call
    公关部理会见媒体士前须该媒体基情况解
    4 A contact report will be complied to record the contents of each media call
    次会见媒体士须制作
    8 min
    8 分钟








    8 min
    8 分钟











    8 min
    8 分钟














    Group Discussion
    组讨






































    份会面报告

    5 Go through Procedures 16 讲解程序16条


    6 How to obtain relevant info about the media
    拜访媒体前解媒体情况?
    a Obtain a copy of the publication or preview the TV for a basic idea of the media
    获取份该媒体刊物预先观电
    视节目
    b Visit website on internet if available
    果该媒体网站话互联网
    查网站
    c Refer to those in media circle you are familiar with
    咨询媒体中熟解情况
    d Review business plan and MC strategy and check if there is any possible and potential opportunities for cooperation
    重新审阅饭店营计划公关
    策略否潜商业合作
    机会

    7 Having familiarized with the media would effectively help us to build up confidence and break up the ice and to communicate with the media personnel successfully
    解媒体情况会面会十分效帮助建立信心破僵局成功媒体士沟通

    8 Question 提问
    a How to obtain relevant info about the media
    拜访媒体前解媒体情况?
    b What shall we obtain from the media
    会面中应媒体获什?

    8 Summary with emphasis on Procedure 2 & 4
    总结时重点放程序第2第4条



















    15 min
    15 分钟

















    3 min
    3 分钟





    8 min
    8 分钟




    10 min
    10 分钟



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