沈阳丽喜登饭店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task Daily Sales Calls
务: 日销售拜访
Code序号 OHSMRMD001
Objectives:At the end of this session each trainee will be able to ensure market
reach target are achieved
目: 课程结束学员够确保达目标市场
Standard: All sales associates will conduct planned sales calls daily covering key
accounts key prospects other active accounts and new prospects
标准: 销售员工制订销售计时必须包括重客户潜生意
客户行客户新客户
Resources: Whiteboard Flip Chart Sales Kit Giveaway SPG or Star Choice
Form
培训器材: 白板 翻转展示板销售资料夹礼品SPG 表格
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
Ice break
介绍
破僵局
Raise interests
提高兴趣
Lecture FC
And
Buzz group
讲解集体讨
Music Loud and the trainer is in uniform of sales manager standing straightly and smile
声音乐训导师着销售理制服站直微笑
Selfintroduction and give a warm welcome
介绍学员表示欢迎
Question to test the trainee’s level
Does anyone know what the sales person do at hotel
提问学员:
谁知道销售部酒店做什?
every associate will be a sales person in the hotel
强调: 酒店名员工销售员
WIFM 中获什?
Gain self confidence mean half success
充分信成功半
Divided trainees into several group to discuss then critique after discussion(What need we preparing before sales calls) (FC 1)
学员分组讨然评估
( 销售拜访时需准备什?)
Ø Business card 名片
10 minutes
10 minutes
Role play
角色扮演
Summary
总结
Ø Collateral material 销售资料
Ø Note pad and pen 便签笔
Ø Promotional material when applicable 时携带推广资料
Ø Standard Sales Presenter 标准销售展示
Ø SPG and Choice enrollment forms 仕达屋优先宾客计划申请表
Ø Promotional material from sister hotels when applicable
必时携带饭店资料
Note Good preparation half successful
强调: 良准备成功半
Ask two pares of trainee to demonstrate sales call One pare is with good prepare the other pare is without prepare
两学员表演销售拜访:充分准备相反
Let others to critic and then the trainer emphasis the key points of good preparation
学员评估训导师准备充分销售拜访强调点
Review all key points which are listed on Flip Chart
回顾翻转展示板点(FC 1)
Remarks Daily sales call is an activity for our daily job sometimes need some experience to do it one important thing is keep good relationship with our clients
提示:销售拜访天基工作时需验重保持客户良关系
20 minutes
10 minutes
Total 60 minutes
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