THE ST REGIS SHANGHAI
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Public inquiry 回复咨询
Code 序号：OHSMMCD103
Objectives目：At the end of this session each trainee will be able to release relative information regarding hotel professionally and accurately
课程结束学员够专业正确发布饭店消息
Standard标准：1 The Marketing Communications Department will release official statements and announcements on Brand Corporate and the Hotel to the media press and the general public
公关部负责媒体报界公众发布关饭店品牌集团方面声明消息
2 Releases will be issued at the right time to the right target audience with the right contents by using the most effective and efficient means
公关部正式声明高效迅速方式合适时间发布正确目标受众
3 All release of official statement will be subject to prior approval of General Manager
正式信息发布必须事先获总理批准
Resources培训器材：White board with mark pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
Lecture
介绍
讲座式
The Marketing Communications Department will release official statements and announcements on Brand Corporate and the Hotel to the media press and the general public
公关部负责媒体报界公众发布关饭店品牌集团方面声明消息
Note If the Marketing Communications Manager is not available or in hisher absence the Director of Sales & Marketing will be fully responsible for it
注意：果公关部理市场销售总监完成
10Minutes
10分钟
Question and discussion
提问分组讨
Upon receiving an inquiry the Marketing Communications Manager will find out
1 The identity of the inquisitor
2 Purpose of the inquiry
3 Contact info of the inquisitor
接问询时公关部理需解：
1 问询者身份
2 问询目
3 问询者联系方式
Ask question what kind of inquiry can MC manager answer
提问公关部理应回答什样问询
20Minutes
20分钟
Explain answer on white board
白板写出答案解释
1 All inquires from the general public seeking for information or an official statement on Brand Corporate or the Hotel
公众方面寻求饭店信息关品牌集团饭店方面正式声明问询
2 All inquiries received from the media and press seeking an answer or a statement about the Brand Corporate the Hotel or a specific issueinformation of a confidentiality nature or that is not published in the hotel collateral
媒体报界方面问询关品牌集团饭店问题饭店宣传品没提供机密专门话题信息
The Marketing Communications Manager and the Director of Sales & Marketing will use their best initiation and discretion to entertain such inquires professionally and promptly
公关部理市场销售总监积极动专业方式迅速回答类问询
If necessary the General Manager will be briefed and consulted before an official response is made by the Hotel
果需话饭店发布正式回复前公关部理总理简汇报情况征求意见
30Minutes
30分钟
Summary
总结
Review key points one by one on the white board
回顾白板写出点
10Minutes
10分钟
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Public inquiry 回复咨询
Code 序号：OHSMMCD103
Objectives目：At the end of this session each trainee will be able to release relative information regarding hotel professionally and accurately
课程结束学员够专业正确发布饭店消息
Standard标准：1 The Marketing Communications Department will release official statements and announcements on Brand Corporate and the Hotel to the media press and the general public
公关部负责媒体报界公众发布关饭店品牌集团方面声明消息
2 Releases will be issued at the right time to the right target audience with the right contents by using the most effective and efficient means
公关部正式声明高效迅速方式合适时间发布正确目标受众
3 All release of official statement will be subject to prior approval of General Manager
正式信息发布必须事先获总理批准
Resources培训器材：White board with mark pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
Lecture
介绍
讲座式
The Marketing Communications Department will release official statements and announcements on Brand Corporate and the Hotel to the media press and the general public
公关部负责媒体报界公众发布关饭店品牌集团方面声明消息
Note If the Marketing Communications Manager is not available or in hisher absence the Director of Sales & Marketing will be fully responsible for it
注意：果公关部理市场销售总监完成
10Minutes
10分钟
Question and discussion
提问分组讨
Upon receiving an inquiry the Marketing Communications Manager will find out
1 The identity of the inquisitor
2 Purpose of the inquiry
3 Contact info of the inquisitor
接问询时公关部理需解：
1 问询者身份
2 问询目
3 问询者联系方式
Ask question what kind of inquiry can MC manager answer
提问公关部理应回答什样问询
20Minutes
20分钟
Explain answer on white board
白板写出答案解释
1 All inquires from the general public seeking for information or an official statement on Brand Corporate or the Hotel
公众方面寻求饭店信息关品牌集团饭店方面正式声明问询
2 All inquiries received from the media and press seeking an answer or a statement about the Brand Corporate the Hotel or a specific issueinformation of a confidentiality nature or that is not published in the hotel collateral
媒体报界方面问询关品牌集团饭店问题饭店宣传品没提供机密专门话题信息
The Marketing Communications Manager and the Director of Sales & Marketing will use their best initiation and discretion to entertain such inquires professionally and promptly
公关部理市场销售总监积极动专业方式迅速回答类问询
If necessary the General Manager will be briefed and consulted before an official response is made by the Hotel
果需话饭店发布正式回复前公关部理总理简汇报情况征求意见
30Minutes
30分钟
Summary
总结
Review key points one by one on the white board
回顾白板写出点
10Minutes
10分钟
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
