28. 『因-果』關係『策略』是一組對於因果關係的假設
『If-Then』 statements
“If we increase employee training about products,
then they will become more knowledgeable about the full range of products they can sell;
if employees are more knowledgeable about products,
then their sales effectiveness will improve.
If their sales effectiveness improves,
then the average margins of the products they sell will increase.”策略績效平衡卡
衡量項目與策略的連結