language in advertisement
as everybody can see advertisement has permeated almost every possible area of the world besides the beautiful pictures and the famous movie or singing stars in the advertisement language by all means is the most important sign vehicle of the verbal part of the advertisement studying the language in advertisement can always reflect how it affects our modern life
here is a real story that once happened in my math class mr yang our math teacher wanted to know whether we had understood the main purpose of solving the problem so he asked us seriously our aim is in no time almost everyone replied together no decayed teeth we burst out laughing then because it was wellknown that our aim is no decayed teeth was the language in a toothpaste advertisement it is just a joke however it proves the language in advertisement really influences our daily life
obviously the advertisement aims to attract the customers’ attention and to promote sales a successful advertisement must be apt at creating beautiful image by means of creative language expressions in this case there’s no doubt that this advertisement for the toothpaste has achieved this aim and the possibility that we will buy this brand of toothpaste increases as we can easily remember the vivid language in the advertisement while standing in front of the goods shelves
generally speaking based on many novel methods advertisement language has acquired distinctive features conciseness vividness and uniqueness it does make our daily life more colorful and interesting just as another advertisement goes the world is a much better place because of you
广告语
正广告已渗透世界角落漂亮画面闻名歌星影星语言然广告表情达意中声局部重探究广告中语言时时反映出样影响着现代生活
发生数学课真实事杨教师想知道否明白做道题目肃穆问道:目标话音刚落全部齐声答道:没蛀牙爆笑起家知道目标——没蛀牙牙膏广告中广告语仅仅玩笑然证明白广告语确实影响着天生活
明显广告目吸引顾客留意提高销量胜利广告必需更恰通创意广告语构造完备形象点说面牙膏广告疑达样目站货架前购置牌子牙膏性便增加简单记起生动广告语
总言运新奇方法广告语仅属特色:简洁生动独特确生活变更加彩玩正句广告语说:世界更精彩
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