11. Publish, Publish, PublishBlog
Podcast
Videos
Photos
Presentations
eBooks
News ReleasesFree tools: WordPress, Blogger but make sure your URL is http://blog.tedallas.org or http://www.tedallas.org/blog
12. 55% more website visitors
for companies that blog.12
13. Tips for ContentTalk about
the industryNOT YOURSELFUse
lots of
DIFFERENT MEDIA13
14. SEARCh2
15. ContextAuthority+
16. Prostho-dontistCosmetic
Dentist16
17. People are searching for …Free tools or trials: HubSpot, SEOMoz17
18. 32On-Page SEO EssentialsPage Title1Headings
& ContentDescription18
19. Authority is determined by links
20. (本页无文本内容)
21. FACT97%Blogs attractmore links.#OptimizeWS
22. Where is Search Going?Where is search going?
23. ContextLink
Authority+Social
Proof+
24. FACTThe is replacing the link.#OptimizeWS24
25. 3Use keywords your audience uses2Focus on great content more than technical tweaks3Train all content creators on SEO basicsHelp Me Help You41Tips for Search
26. social3
27. % of Companies Acquiring Customers via Social Channels57%48%57%42%
28. 28
29. Content Makes You Interesting
30. 79%more Twitter followers for
companies who also blog.Image credit: netzkobold
31. Good content gets shared RemarkableMORE!31
32. Seek Out ConversationsFree tools: http://search.twitter.com32
33. 3Build reach using all your assets2Content is what makes you interesting in social media3Make it easy for users to share your contentPush the limits to get remarkable content41Tips for Social
34. If I Were a Rabbi …www.RabbiHelp.com
www.RabbinicalMusings.com
www.TalmudicOrNot.com
www.GetRabbiHelp.com
www.HelpMeStayKosher.com
www.RabbiHotline.com
www.BeyondHillel.com
www.RabbinicalTV.com
www.TheRealRabbisOfNorthShore.com
www.WhatWouldAbrahamDo.com
35. mobile4
36. 86% of C-level execs have a smartphoneThe majority
say it is their
primary communication
tool
37. Is your website mobile optimized?37
38. Is your email mobile optimized?
39. Is your email mobile optimized?
40. 3Avoid images, tables, columns2Formatted text is your friend3Use text (not images) for linksTest yours at Marketing.Grader.com and Email.Grader.com41Tips for Mobile